Initial Redesign & DecoNetwork eCommerce Platform
I joined the team at Afterburner FX to design and build a new modern web site for the design and production shop, covering all of their services and carrying a sleek style to call back to their roots emerging from the motocross community.
After the launch of the original site redesign I built a connected online store using the DecoNetwork sales & design platform, allowing customers to design and order apparel directly online. I took on the role of eCommerce manager for the site once completed.
Redesign Efforts focused on modern responsive design
I came back to this project and once again redesigned the website with a focus on responsive and mobile usability and user experience feedback. The goal was to create a better feedback system for customer experiences, modernize the functionality of the site for mobile browsing and shopping, and to update content with new design work that had been produced at Afterburner FX since the initial redesign.
An in-depth case study on this website and design process is in progress and will be available soon.
